In an era that places a growing emphasis on transparency and sustainability, traceability emerges as a critical element in upholding the integrity of the cotton supply chain. It ensures that the end product meets the highest quality standards and responds to the increasing demands of consumers, governments, and major brands for awareness of the journey fibres undertake. By tracing cotton from farm to fabric, we can proactively identify and address any issues that might impact the final product’s quality, safeguarding the industry’s reputation and instilling confidence in consumers.

WIS is at the forefront of the traceability landscape, boasting a robust and dedicated team capable of conducting third-party verification audits. Leveraging our global presence, WIS conducts audits at crucial points in the cotton supply chain, tracking both physical and documentary aspects in various mills and supplier categories.